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McDonald’s gained the Grand Prix, the evening’s best campaign award, for its “Phase into McDonald’s” software, which tapped supporter-pushed trend to co-make a new clothing model with Gen Z-favored shoe brand copyright.
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Circumstance Examine: The results of McDonald's Children's Day marketing campaign in China may check here be attributed to the power of super supporters, a good collaboration with Mr Doodle, as well as the generation of the limited-edition solution that managed to pique collective curiosity.
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